Diuke

How do you propel an energy drink to the top of TikTok trends when traditional advertising codes are reaching a breaking point? This was the challenge set by the Gardeners agency for the brand DIUKE. The goal was clear: reinvent an iconic mascot and drop it into a high-octane nightlife universe to instantly captivate a young, demanding audience.

To meet this challenge, we stepped off the beaten path to explore the power of Generative AI. Our creative approach focused on bringing to life a "cool and crazy" gorilla persona, the ultimate master of ceremonies in a virtual nightclub. By leveraging cutting-edge AI tools, we merged clubbing aesthetics with futuristic visuals, creating a sensory experience where every frame pulses with the rhythm of the night.

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What we delivered for this project:

Persona Design: A complete overhaul of the mascot to breathe a unique and memorable personality into it.
Generative AI Production: The creation of a complex, immersive visual world that would be impossible to achieve through traditional filming with such a high level of fantasy.
TikTok Storytelling: A short, hard-hitting format designed for maximum engagement and instant brand recall.

The result far exceeded expectations. The raw energy of this digital gorilla hit hard: over 2 million views in just 4 days on TikTok. This lightning success proves that the alliance of disruptive technology and emotional storytelling is the new standard for modern advertising.

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Year

2025

Client

Diuke

Services

Technology & Startups

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Digital & Social Media

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Commercial