Hestia

The Challenge : Vaonis came to us with an incredible product: Hestia, a device that turns any smartphone into a smart telescope. The concept was huge, but so was the challenge. How do you sell the experience of astronomy, something that seems complex and distant, to a massive audience on Kickstarter?

And, of course, there was a final catch: we had to do it all on an extremely tight deadline.

Our Approach : We decided not to sell a telescope. We sold an emotion: wonder. That "wow" moment you feel when seeing the Moon's craters or Saturn's rings for the first time, right from your own balcony. We had to make the inaccessible feel extraordinarily simple and human.

What We Delivered

• Script & Story: We built a narrative centered on sharing and discovery, not on technical specs. The message was simple: "The cosmos is finally yours." We wrote the script for the campaign video, the copy for the page—every piece of content that would bring that promise to life.
• Photo & Video Production: We shot the product from every angle, but more importantly, we captured real-life moments. Families, friends, people alone on their terraces, all with that same look of fascination in their eyes. We wanted people to think, "I want to feel that." We also produced the spectacular images of the sky that Hestia could capture, proving it really worked.
• Motion Design & FX: This is where we added the magic. We created animations to simply explain how Hestia works, visualizing the journey of starlight right to the phone screen. This made the technology understandable, almost poetic, and reinforced the project's credibility.

‍