After Lyon, Lille, Marseille and Bordeaux, we teamed up once again with France Express and agency Gardeners for another stage of our collaboration, this time in Paris.
The goal remains the same: creating short, engaging videos to keep the brand's social media channels active throughout the year.
Following our shoot in Bordeaux, Paris brought a new challenge: getting around the city.
Filming in the French capital comes with its own logistical challenges, especially when moving between multiple locations with camera equipment.
To avoid wasting time in traffic, we opted for a practical solution: electric cargo bikes.
They allowed us to carry our equipment while moving easily through the city, without relying on a van for every journey.
A simple choice that gave our team greater flexibility and helped us move quickly from one location to the next.
Place Vendôme, Sacré-Cœur, Pont Alexandre III, Opéra Garnier and the Grand Palais: this latest production took us to some of Paris's most iconic landmarks.
These instantly recognizable locations gave the content created for France Express a distinctive visual identity.
Of course, filming at these locations requires preparation. All necessary filming permits had been requested in advance, an essential part of organizing a production in Paris's public spaces.
This shoot also reflects the way we approach our projects: adapting our technical and logistical resources to each production while maintaining the flexibility of an audiovisual production team used to working throughout France.