Capri : Storytelling through stone

Shooting raw materials takes time. But more importantly, it takes optimization. As part of the redesign of Capri's corporate identity, we were commissioned by the Gardeners agency. We used a single 3-day shoot to produce an entire content ecosystem: a brand manifesto, interviews, and a series of social media capsules. That is the power of smart production : maximizing time on set to fuel every single marketing channel.

From the craftsman’s hands to the client’s home

This three-day sprint was split into three distinct chapters. We started in the heat of the workshops, capturing the precise hand movements of the craftsmen shaping the stone. Next, we moved to the showroom to film the customer experience. Finally, we shot at a client’s home to showcase the finished product: textured stone flooring running from the kitchen out to the terrace and around the pool.

Curious to discover what goes on behind the scenes? Explore our vision and all our expertise.

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