Augmented Mallets

The Challenge

Arturia asked us to promote the launch of their new plugin with a film that would actually show, not just tell, what makes their instrument different: its ability to reshape and transform sound in real time.

Our Approach

We imagined a tiny planet, a small self-contained world built entirely in 3D, that would live and react to the sound layers playing underneath it. As the soundscape shifted, the planet itself would shift with it: deforming, modulating, changing shape and texture in sync with the music, echoing the plugin's own core strength. The result is a bold, playful set of visuals built to feel as expressive and changeable as the instrument itself. Two versions of the film were produced: one for Augmented Mallets, and one for the Advanced edition.