Jaeger Lecoultre - Hybris Artistica Dragon
The Challenge
Jaeger-LeCoultre entrusted us with the Master Hybris Artistica Dragon, an exceptional piece produced in just ten examples for Chinese New Year. A watch this rare and this complicated, combining high complications with extraordinary craft and materials, called for a film equal to its ambition: roughly 30 to 45 seconds, spectacular enough to carry the spirit of the dragon itself.
Our Approach
We built the set around deep black rock formations, dusted with gold flecks evoking the dragon's breath, a stark, dramatic backdrop designed to let the piece command every frame. To reveal the level of craftsmanship hidden in the watch, we filmed it using motion control, capturing every detail, complication and material with the precision the piece deserved.
What We Delivered
- A spectacular set design built around black rock formations and gold flecks, evoking the dragon's breath.
- Motion control filming to reveal the piece's details and complications with full precision.
- A 30 to 45 second film capturing the craftsmanship behind one of only ten examples made.
- Full in-house post-production.
Related Projects
L'IMAGERIE
FILMS
