Lucrin 21

Some projects require four years of development. Others require one day of production to show those four years.

Lucrin, the Geneva leather house founded thirty years ago, launches its first proprietary creation: the Lucrin 21 bag. A bag that took four years to design, forty hours of hand work to build. We went to their Spanish workshops to document how it's made.

In the ateliers

A full day alongside the artisans, the marketing director, the designer. Hands selecting the noblest part of the leather. The needle following the traditional saddle stitch line by line. Edges dyed by hand. The final inspection in natural light, fifteen minutes per bag. What no press release can deliver: the gesture, the rhythm, the patience embedded in the work.

We came back with twenty photographs: product-focused, savoir-faire driven. Two fifteen-second social capsules: one intimate and ASMR-forward, built around the sound of leather and needle and hand. The second cleaner, faster, design-focused. Two entry points. Same bag.

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