Vallat - Antarès

Industry & Services
/
Digital & Social Media
/
Commercial
(
2022
)
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The Challenge

Working with the Octopus agency, Vallat asked us to bring to life a stay at Antarès, a mountain residence set right on the slopes of Méribel. The goal wasn't to sell an apartment, it was to sell a feeling: what a family's best days on the mountain could actually look like.

Our Approach

We cast two adult models and two children and built a two-day shoot around them, shot handheld with a heavy diffusion filter to give the footage that soft, nostalgic feel of a home movie or vacation memory rather than a polished real estate ad. Every scene was staged to show that a ski trip isn't just skiing: leisurely mornings, family breakfasts, fondue nights and quiet moments of rest all made it into the frame, alongside the slopes themselves.

What We Delivered

  • Two-day shoot at the Antarès residence, on the slopes of Méribel.
  • Cast of two adult models and two children to represent a family on holiday.
  • A handheld, diffusion-filtered look designed to feel like a cherished home movie rather than a promotional film.
  • A film built entirely around lifestyle moments: skiing, but also rest, family time and shared meals.

The film's guiding line summed it up simply: this is where your best memories come to life.

Year
2022
Client
Vallat
Services
Industry & Services
/
Digital & Social Media
/
Commercial
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