CROWDFUNDING FILMS
A crowdfunding film is not a pretty presentation. It's a cash machine. At L'Imagerie Films, we've made this a specialty: campaigns that blew past their targets, project owners who went from uncertainty to momentum. We produced the crowdfunding films for Vaonis's Hestia and Vespera on Kickstarter; Hestia alone raised $4,129,095 from nearly 14,000 backers. Our approach is obsessive: dissect the project, anticipate every doubt a backer might have, and disarm them through ruthless scriptwriting. We're not here to please. We're here to convert.
CONVERSION IS A DISCIPLINE
A crowdfunding film speaks to someone who is hesitating, looking for a reason not to back you. Our job is to map every objection a skeptical contributor might raise and neutralise them one by one, in the right order, without it ever feeling like a sales pitch. Every sequence has a function; nothing exists to look pretty. We structure every conversion film around three levers: desirability, credibility, urgency — in that order, with that balance. A backer who reaches the end without feeling all three won't click.
THE SCRIPT IS THE VARIABLE
The main film is only the entry point. We deliver a full set of conversion assets: the master film (2 to 4 minutes) for the collection page, short social formats in 16:9, 9:16 and 1:1 for Instagram, TikTok and YouTube Ads, visual hooks built for the first 3 seconds of paid content, and product photography for reward pages and updates. Everything is produced in-house, from the shoot to the final colour grade and sound design. It's the same process behind both the Vespera and Hestia campaigns for Vaonis, where we sold not a telescope but an emotion: the wonder of seeing the Moon's craters for the first time from your own balcony. Hestia alone raised $4,129,095 from nearly 14,000 backers.
BEYOND CROWDFUNDING
The same mechanics apply whenever a video has to trigger a decision: investor pitch films, pre-sale and product launch campaigns, high-stakes institutional content. Different context, same obsession. Based in Annecy at the crossroads of France and Switzerland, we treat every crowdfunding project with the same standards as our luxury brand productions. No outsourcing, no templates: a film built for your project, your audience, your moment.
FAQ
(03)
WHAT CLIENTS ASK
BEFORE LAUNCHING
01.
What makes a crowdfunding film different from a regular brand film?
It's built to convert, not just to look good. Every sequence has a job: building desirability, credibility or urgency, in that order, for someone who's still deciding whether to back you.
02.
Do you only deliver the main campaign video?
No. The main film is the entry point — we also deliver short social formats for Instagram, TikTok and YouTube Ads, visual hooks for paid content, and product photography for reward pages and updates.
03.
How much does a film cost?
Budgets start around €5,000–10,000 for smaller projects and can reach €200,000–400,000 for complex productions. It all depends on scope, ambition and the level of expertise required. We're always fully transparent on our quotes and we adapt to your priorities.
04.
Have you actually launched successful campaigns?
Yes. We produced the crowdfunding films for Vaonis's Hestia and Vespera, both funded on Kickstarter. Hestia raised $4,129,095 from nearly 14,000 backers.
05.
Crowdfunding deadlines are often tight — can you work with that?
Yes. That's often the reality of a launch date that doesn't move. We adapt our schedule to it rather than asking you to adapt to ours.
L'IMAGERIE
FILMS
