L'Imagerie Films works as a content partner for brands, not as a supplier booked one film at a time. From a single problem we build what actually answers it: a series, a brand film, social episodes, a photo shoot. We come in as an agency would, with a point of view on the art direction and on what serves the product, and we build on what your brand has already produced rather than starting from a blank page. Based between Annecy and Geneva.
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WE START FROM WHAT
ALREADY EXISTS
A brand rarely needs a reset. It needs the next piece to sit naturally beside everything already published. So we start by reading what exists: the guidelines, the previous films, the photography, the way the product has been shown until now. The new content has to belong to that universe, not compete with it.
That is what makes the difference between a film that looks good on its own and a film that strengthens a brand. We are not trying to sign our own style on top of yours.
ONE RELATIONSHIP,
SEVERAL FORMATS
For Jaeger-LeCoultre that has meant a series, The Collectibles, alongside brand films, social content and, for the chalet, a shoot that was mainly photographic. Same brand, same team, formats chosen by the need rather than by what we happen to sell.
Working across formats is also what keeps a brand's content coherent. The colour reference, the rhythm and the standard are set once and carried through, whether the piece ends up as a film, a vertical episode or a still image.
WE ARRIVE
WITH PROPOSALS
We answer briefs, and we also bring ideas that were not asked for. For Girard-Perregaux we presented concepts for their in-store screens and for the boutique, and those are in production now. A partner who only executes is easy to find. One who reads your brand well enough to suggest what is worth making next is a different arrangement.
Concretely, that means a point of view on the art direction, on what a given product needs, and on what serves the brand image. Then the whole chain, from writing to motion design and post-production, run by the same team under one production director.
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FAQ
(03)
WHAT BRANDS
ASK US
01.
What does brand content cover with you?
Whatever the problem calls for: a series, brand films, social episodes, in-store screen content, photography. For Jaeger-LeCoultre it runs across all of those, including the series The Collectibles.
02.
Do you work from our existing guidelines and films?
Yes, and it is the starting point. We read what already exists before proposing anything, so the new content sits inside your universe instead of pulling against it.
03.
Do you propose ideas, or only execute our briefs?
Both. We follow your requests, and we bring concepts you did not ask for. The in-store screen and boutique concepts we presented to Girard-Perregaux came from us, and are in production now.
04.
Do you shoot photography as well as video?
Yes, when the need is photographic. The chalet project for Jaeger-LeCoultre was mainly a stills shoot, run by the same team and to the same art direction as the films.
05.
Can you work as a long-term partner rather than project by project?
That is the arrangement this page describes. One production director on the account, a standard set once, and content that accumulates coherently over the year rather than film by film.
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L'IMAGERIE
FILMS
