L'Imagerie Films produces social video at volume, without the drop in quality that usually comes with it. Vertical 9:16, shot natively on set rather than cropped out of a landscape master, with the hook written before the shoot rather than rescued in the edit. Thirty deliverables out of a two-day shoot is a production problem to solve, not a reason to lower the standard. We work from Annecy and Geneva, and we travel to wherever the content lives.
VOLUME IS A PRODUCTION
PROBLEM, NOT A QUALITY ONE
For France Express, commissioned by the Gardeners agency, we delivered 32 Reels from two days on set in Bordeaux, with a crew of three. Around fifty employees interviewed, lightweight rigs shooting vertical on tripods, action cams for the immersive shots and a drone for scale. It was our fourth shoot with them, after Lyon, Lille and Marseille, and videos from earlier campaigns have passed 300,000 views on TikTok.
That output does not come from cutting corners. It comes from deciding the concepts before the crew arrives, building a shooting order around them, and running post-production on a template that was defined in advance rather than invented film by film.
THE CONCEPT COMES
BEFORE THE CAMERA
Thirty films that say nothing are thirty films nobody watches. The work happens before the shoot: the angle, the first second, the reason someone stops scrolling. For Girard-Perregaux we produce social content on that basis, including a batch of twelve films shot over two days, and a 60-second reel built entirely from the maison's archives, delivered seven days after the brief with writing, motion design, voice-over and mix handled in-house. Views on the films we have produced for the maison range from tens of thousands to 1.1 million on a single reel.
The same care applies whether the piece sits next to a brand film or runs on its own. Craft on a fifteen-second vertical is not a smaller version of craft, it is a different exercise.
ONE SHOOT
OR THE WHOLE YEAR
Some brands need one shoot to cover a quarter. Others need a rhythm across the year, with a shooting day booked every few weeks and a bank of content that never runs dry. We work both ways, on a one-off basis or on an annual arrangement, with the same production director on the account throughout, which is what keeps the tone consistent from one batch to the next.
Everything is delivered ready to publish in 9:16, with the other ratios and the subtitled versions when you need them, and the whole chain from shoot to motion design and export is run by the same team. If a shoot needs a larger setup on location, we handle the executive production as well.
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FAQ
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WHAT BRANDS
ASK US
01.
How many videos can you deliver from one shoot?
Our record so far is 32 Reels from two days on set, with a three-person crew, for France Express. The realistic number depends on how tightly the concepts are locked before we arrive.
02.
Do you shoot vertical, or crop a landscape master?
We shoot natively in 9:16, with the framing decided on set. Cropping a landscape master is possible when a film already exists, but it is a fallback, not the method.
03.
Do you write the concepts, or do we bring them?
Either way. We write the concepts and the hooks when you want us to, and we execute yours when they already exist. On a high-volume shoot, that writing is what makes the volume possible.
04.
Can you work alongside our agency?
Yes. The France Express campaigns are commissioned through the Gardeners agency, and we work the same way with in-house communication teams.
05.
Can we work with you all year rather than project by project?
Yes. We work on one-off shoots and on annual arrangements, with the same production director on the account so the tone holds from one batch to the next.
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L'IMAGERIE
FILMS
