Perene
The Challenge
Perene, a premium brand for custom kitchens and interiors, approached the Gardeners agency for a straightforward promotional campaign. Together, we landed on something more ambitious: a fiction web series following two "agenceurs" (interior design experts) through their daily work, using their story to reveal Perene's expertise, creativity and identity rather than simply listing product features.
Our Approach
We cast two actors to play the lead "agenceurs" and built an 11-day shoot around them. Rather than producing a single film, we treated the days on set as a content factory: every scene was planned to feed the series itself plus a wider bank of social and co-branded content, all shot in fiction mode to make Perene's savoir-faire feel like a story worth following.
What We Delivered
- Web series: 4 episodes of around 10 minutes each, roughly 40 minutes of finished fiction.
- Social capsules: 8 short-form videos for Instagram and TikTok, built around the same "agenceurs" characters.
- Co-branded episodes: 4 additional episodes produced with partner brands.
- Full cast & crew: two lead actors and a complete production team across 11 days of filming.
The Result
Following the campaign's launch, Perene recorded close to a 4% increase in in-store appointment bookings, a strong result for a project built entirely around fiction and character rather than direct product promotion.
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